Black Friday & Cyber Monday Hacks & Scams
As I get older, I find going to the mall less and less enjoyable. When we’re teenagers, we go to hang out with friends, when we’re parents of young children we go to get the heck out of the house in the winter and stroll with friends, but once we reach the age when we own multiple computers, a smart phone, and view shopping as a necessary evil rather than a recreational past time, we tend to avoid the mall like Times Square on New Year’s Eve (do that when you’re young). These days, I either make gifts (watch for a post on that limoncello brewing upstairs) or order gifts online. Sites that have “wishlists” are my favorites – tell the kids to add what they want to a list then pick things to order, and your shopping is...
Young Entrepreneur Series: Wear Your Beer
The second post in our Young Entrepreneur Series looks at a common online business concept: t-shirts. In today’s guest post, Roy Laniado shares how he took an idea through the struggles of a startup to a successful company named Wear Your Beer. The Story of Wear Your Beer Ever since I was a young kid working at my father’s beach supply store, I knew I wanted to one day run my own business. I began working at the store when I was 14, and by the time I was 18, I had worked there for five straight summers and learned a lot about what goes on behind-the-scenes of a small business operation. After graduating high school I entered college as an entrepreneurship major, determined to equip myself with the knowledge and skills necessary to run my own business. As...
Innovative Marketing for Any Occupation: A Twitter Party!
Many occupations easily lend themselves to promotion and interaction via social media. As an educator, I’ve met a number high school teachers and administrators through social media channels and these connections helped me grow as a professional. Social media was also the impetus for my adoption of a vegan lifestyle as well as the creation of my digital cookbook and now serves as a simple yet powerful promotional tool. In both roles, the use of social media to expand my network was a simple, logical and obvious choice. What if this isn’t the case for your industry? A dentist recently approached me about his initial foray into website design and social media management. He was frustrated because the “experts” in his industry just told him to throw...
Writing an eBook: Should I or Shouldn’t I?
As you can tell with a quick glance to the right of this post, I decided to produce a digital cookbook last spring entitled The Market Vegan. After my ebook became available for purchase, other bloggers and podcasters asked me how I determined that an ebook was a good use of my limited time and resources as opposed to writing more posts per week and producing more podcasts each month. Also factored into that decision was my role as a freelancer with a full time day job; my decision to write an ebook meant I had less time for additional contract work. While freelancing may not be the most dependable source of additional income, it has been fairly consistent since the beginning of the year. I had no idea how to evaluate the feasibility of producing and any...
Learn to Code: 5 Beginning Resources
Today I give the first quiz to this year’s java students. Scripting (web programming) and computer programming are becoming more and more popular courses at the high school level, so popular in fact that not every student may be able to take the class of their choice. What’s a determined future coder to do? Check out online resources of course! In this blog post, guest blogger Sarah Raymond shares a number of resources available to people of any age interested in exploring the fascinating and rewarding world of coding. So you want to be a coder? You’ve run across the Thespian masterpiece that is Hackers, and you’ve decided to pursue your destiny as a world class computer programmer. In reality, programming is a lot less dramatic, and far more...
Young Entreprenuer Series: Metroseeker
Ysmay Gray’s post about Pinterest last month received so much positive feedback (even on Pinterest) that I’ve invited her back to VoxpopNJ. This month, she discusses the process she went through before founding Metroseeker, and online resource for people moving to a new city. I teach eCommerce this time of year, and her post arrived just as my students are exploring ideas for their own ventures. I shared Ysmay’s words with them this morning; now my readers can learn not just what Ysmay went through but how they too can find a unmet need and turn it into an opportunity! A New Website Service is Born Throughout my life I have had the pleasure to live in a number of places from New York to New Mexico; California to Texas. Like many people in...
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